Stock Market Today: Meta Puts Muse Wonder Behind a Paywall
Meta launched its Muse Wonder AI model for paid Muse app subscribers at $20 or $100 a month, a test of what users will pay beyond its core advertising business.
| Product | Access | Price per month |
|---|---|---|
| Muse Wonder (Muse app) | Subscription | $20 or $100 |
| Muse Wonder (Meta Model API) | Developer access | Above standard plans |
| Muse Wonder Full (Muse Code) | Developer subscription | $50 or $200 |
Meta Platforms (META) introduced Muse Wonder on Monday, describing it as its most advanced model for powering digital assistants. Unlike the free Muse personal agent app, which topped Apple’s App Store after launching last month, the new model requires a paid plan of $20 or $100 a month. The release is part of Meta’s effort to build AI revenue outside its online advertising business.
Alexandr Wang, who leads Meta’s AI work, said in an interview that the model, codenamed Watermelon, was trained so that agents recover from setbacks on real-world tasks such as booking a dinner reservation rather than stalling and checking back with the user. “When you do real-world tasks, you’re going to get roadblocks,” he said.
Muse Wonder will also be sold to coders through the Meta Model API at a price above the standard subscriptions, since it is a “much larger model and at frontier level,” Wang said. He said it will still be priced “meaningfully below” leading models from OpenAI and Anthropic. A stronger variant, Muse Wonder Full, will be available only to developers who subscribe to Muse Code, the company’s software engineering agent, at $50 or $200 a month.
Meta said in a blog post that the model carries its “strongest safeguards to date” against cyber misuse, and that those protections come only with the paid model for now. The company is also dealing with user complaints on social media that the Muse agent accessed personal messages without authorization. Meta has disputed those claims. Wang said users may have authorized communications earlier in a conversation and forgotten, and that the company is working to educate users about how the app behaves.
For the stock market today, the release gives investors a concrete price list for Meta’s AI products: two consumer tiers for the Muse app, paid API access for developers, and two Muse Code tiers that carry the most capable model, Muse Wonder Full.
Prepared with AI assistance from public sources and reviewed under our editorial policy. Not investment advice.
